February 25, 2024

This 12 months, I’ve spent loads of time on the highway, assembly with clients and capturing their tales for Now Go Construct. At present, we’re releasing certainly one of my favourite episodes, which options Veo, a sports activities expertise startup based mostly in Denmark. And whereas I might spend a whole submit on their historical past or their tech stack, I wish to do one thing a bit completely different. I wish to concentrate on what occurs behind the scenes.

An amazing quantity of effort goes into creating every episode of Now Go Construct. From buyer analysis, to pre-production, to filming, to post-production, the method spans months. Take for instance, interviews. We spend hours upon hours (typically a full week) interviewing clients and gathering B-roll simply to provide a single 20-minute episode. It’s an unbelievable quantity of labor, however work I discover attention-grabbing, as a result of I’m continually studying how our clients are utilizing expertise to resolve exhausting issues. However what occurs to the remainder of the footage?

Numerous what we movie is left on the slicing room flooring. Veo is an ideal instance. I had a chance to sit down with two of the co-founders, Keld and Henrik, for almost 90-minutes. We mentioned every part from the overwhelming work it takes to get a startup off the bottom to the challenges they’ve confronted constructing their very own {hardware}. However loads of this didn’t make it into the episode. So, I’d prefer to share a little bit of that dialog with you now (and don’t fear, we’ve got trimmed it all the way down to 15-minutes).

In some ways, Veo embodies the leadership principles we maintain true at Amazon, like “Invent and Simplify”, and “Are Proper, A Lot”. They work backwards from the shopper, and drive their selections with information. It’s a useful lesson for startups and younger companies alike.

It was an absolute pleasure to satisfy Keld, Henrik, and all the great folks at Veo. I hope you take pleasure in the latest episode as a lot as I loved filming it. Now, go construct!