February 25, 2024
Acxiom boosts brands’ marketing ROI with Salesforce Data Cloud

Duncan is an award-winning editor with greater than 20 years expertise in journalism. Having launched his tech journalism profession as editor of Arabian Pc Information in Dubai, he has since edited an array of tech and digital advertising and marketing publications, together with Pc Enterprise Assessment, TechWeekEurope, Figaro Digital, Digit and Advertising and marketing Gazette.


Buyer intelligence firm Acxiom has prolonged its Salesforce follow to help manufacturers in reaching their distinctive enterprise targets with Salesforce Knowledge Cloud.

The Salesforce Knowledge Cloud makes use of real-time knowledge to ship extremely personalised buyer experiences throughout gross sales, service, advertising and marketing, and commerce that repeatedly adapt to altering buyer data and desires in actual time.

At the moment, clients anticipate personalisation of their interactions with manufacturers. In reality, clients usually tend to do enterprise with an organization if it presents extra tailor-made experiences. Organisations that excel in personalisation generate 40% more revenue than those who don’t. Nevertheless, knowledge stays siloed for many organisations, with organisations utilizing 976 separate applications on common. Acxiom is now serving to corporations utilizing Salesforce Knowledge Cloud maximise the worth of the platform and reap the benefits of a real-time unified view of their buyer. By breaking down silos and activating insights throughout all departments and platforms, companies can drive buyer intelligence to make extra knowledgeable selections and enhance personalisation, buyer expertise and engagement throughout channels.

Acxiom’s licensed staff of Salesforce specialists can help within the implementation, operation and optimisation of Salesforce Knowledge Cloud choices in three key methods:

  1. Knowledge First Strategy – Acxiom knowledge enrichment helps manufacturers cut back knowledge prices tied to scalability as wants change and develop, growing conversions and return on advertising and marketing funding.
  2. Operational Effectivity – Fixing at present’s issues with an eye fixed for tomorrow, Acxiom ensures long-term feasibility and continuity to realize desired outcomes, avoiding expensive rebuilds.
  3. Scaling – Experience in managing difficult resourcing wants as they come up and augmenting groups to ship deeper material experience.

Mike Menzer, EVP and GM of Acxiom Worldwide, mentioned: “We’re thrilled to be serving to companies see essentially the most worth from the Salesforce Knowledge Cloud.

“The Salesforce Knowledge Cloud is a game-changer for real-time buyer engagement because it allows manufacturers to create nice buyer experiences by connecting disparate elements of its ecosystem right into a single strategic knowledge asset. Acxiom’s buyer intelligence expertise means we perceive the significance of recent personalisation, collaborating throughout a number of stakeholders to activate new use circumstances for our shoppers.”

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Tags: Acxiom, advertising and marketing, Salesforce